Tinder released the much awaited Tinder Plus service in March with a selection of new must have features, however this has been somewhat overshadowed by the controversial pricing model in place. As you may have heard, the older you are, the more you have to pay for Tinder’s premium service.
Tinder co-founder Sean Rad defended the pricing model at TechCrunch Disrupt claiming that the additional cost for older users of the service is in order to “provide a discount for our younger users”. A defence which was greeted with groans and laughs from the audience.
Tinder Plus comes with an undo swipe button, passport feature so you can connect with users in a different area and unlimited swiping. If you live in the US and are under 30 you get access to these features for $9.99 per month, over 30 and it will cost you double at $19.99 per month.
As well as the age based pricing model, location based pricing is also in operation, with those in the US paying more than potential subscribers in emerging countries. Rad justified this however, “It’s not about necessarily optimizing for the dollars we bring in. It’s about optimizing for the number of people we can bring in. If I live in an emerging country or somewhere with an emerging economy, I can’t afford to pay as much as someone who lives in the US. There are some things we have to consider.”