Since Tinder released its paid version of the service in March over 250,000 users have decided to subscribe and get access to the new privileges and features (yes we’re as shocked as you are). The ability to undo that last swipe you now regret is one of the features the new subscribers feel is worth the cost.
Alongside the undo button other premium features include unlimited swipes and a passport option giving you the opportunity to find matches outside of your geographic area, perfect for those who are travelling to a new city and want to meet people in advance. US subscriptions start at $10 per month, depending on your age.
Tinder is owned by IAC Interactive Corp who owns other popular dating sites such as OkCupid and Match.com. Their portfolio of subscribers has now exceeded 4 million, an increase of 500,000 from the last quarter, showing huge growth in the online dating scene happening right now.
At the end of April it was reported that over 276,000 users had upgraded to the premium Tinder Plus since the launch of the service on March 2nd. This is less than 1% of the 32 million active Tinder users but resulted in $3 million of revenue. It is expected that this will increase as the paid features roll out into new territories. With its world wide appeal business analysts are currently predicting that Tinder will grow to generate up to $12 million each quarter.
They are banking some serious cash!